We all understand the importance of mobile visibility, yet many brands are still struggling to optimise their sites for multiple devices. As phone usage climbs and consumers become increasingly comfortable with purchasing from their phones, adapting your site to various screen sizes and load times is paramount. Check out the tips below to help pinpoint […]
The email newsletter. It’s one of the most iconic types of emails out there, and it’s easy to see why. The newsletter provides the perfect format for communicating a variety of information with your subscribers, such as company updates, new blog posts and more. But what’s the right formula for creating one that people want […]
We’ve crunched the numbers and are giving you our 101 best subject lines, plus a subject line trick guaranteed to increase your click through rate! Email is one of your best channels for staying in touch with and engaging customers. If your customers aren’t opening your emails, then you’re missing tons of sales and relationship-building […]
Email is still one of the best ways to keep in touch with an audience. Why? Because it allows you to connect with them in a place they check every day: their inbox. While YouTube does send email digests about your content to your subscribers, it also contains content from other channels to which they’re subscribed. […]
Let’s be honest: We all love a good food picture. The emphasis is on “good,” though. Good food pictures are often well-lit, sharp, close in range, taken in a cool context, and make the viewer want nothing more than to jump into the photo and take a bite. Bad food pictures, well … they’re unedited, […]
It’s easy for brands like Sephora and Starbucks to tweet plenty of beautiful looking photos. After all, their products are beautiful! Who doesn’t love a moody shot of a coffee on a cold, drizzling afternoon, or the latest eye shadow kits in a rainbow of colors? But for those brands whose products are intangible (like […]
All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog’s publishing calendar, to your online to-do list, to all your favorite social media button generators. Wouldn’t it be great if all of those helpful resources […]
If you want to rank YouTube videos on Google, you will need to follow these expert tips, tricks and best practices from the world’s top SEO experts.
WordPress can be a great choice for your new website, but it’s not search engine optimized right out of the box. Columnist Neil Patel explains how to lay the foundation for great SEO when choosing WordPress.
If you aren’t already offering an incentive to encourage people to sign up to your email list, it’s time to consider it. Incentives like ebooks and discount codes are also great for giving people a taste of what your brand has to offer. In fact, 51 percent of millennials in the U.S. are willing to […]
Content marketers are always looking to get involved in the most innovative ways to collect new email subscribers. With their rising popularity in social media, quizzes have become a recurring motif on one of the largest platforms of lead generation. It’s one thing to know about an effective method of lead generation, but it’s another […]