It’s easy for brands like Sephora and Starbucks to tweet plenty of beautiful looking photos. After all, their products are beautiful! Who doesn’t love a moody shot of a coffee on a cold, drizzling afternoon, or the latest eye shadow kits in a rainbow of colors?
But for those brands whose products are intangible (like a management consulting firm) or generally not-that-pretty (like accounting software), there is still hope. They can still take advantage of the huge uptick in retweets and engagements that pictures generate.
Here are 15 types of photos you can tweet, regardless of what your product looks like: