Let’s be honest: We all love a good food picture.
The emphasis is on “good,” though. Good food pictures are often well-lit, sharp, close in range, taken in a cool context, and make the viewer want nothing more than to jump into the photo and take a bite. Bad food pictures, well … they’re unedited, messy, bland, and plain old uninviting.
If you’re in the business of selling food products — or drink products, for that matter — then it’s incredibly important to know how to take appetizing pictures. Today’s consumers expect you to use visual platforms such as Instagram and Facebook to promote your products, offer recipe ideas, announce events and promotions, and show off the human side of your community and culture.